personas
Persona 1: Emily Carter
Age: 32
Occupation: Marketing Manager
Status: Married, one child
Location: Chicago, IL
Technology Comfort Level: Moderate
Health Background & Needs:
Emily Carter has been prescribed 10 mg of Lisinopril (Zestril) every day for managing her hypertension. Because of her busy work schedule and responsibilities towards her family, she sometimes forgets to take her medication on time. She needs a good health app that provides medication reminders reliably and efficiently. She also needs to easily schedule and reschedule doctor appointments. She also wants chat feature that is secure and quick so that she can consult her doctor without being needed to see a doctor in person.
Motivations:
- Staying healthy and active for her family.
- Reducing stress and health risks that are related to high blood pressure.
- Finding a digital solution that simplifies her healthcare routine.
- Avoiding unnecessary hospital visits by using consultations that are remote.
Goals:
- Make sure of medication adherence that is constant with reminders that are timed.
- Share blood pressure readings with her doctor.
- Schedule, reschedule, or cancel doctor appointments without calling.
- Have access to telehealth consultations when needed.
Pain Points:
- Often forgets medication because of work distractions.
- Finds manual medication tracking repetitive.
- Would not like to spend time calling the doctor’s office for appointment scheduling.
- Concerned about data privacy when sharing information about health.
How She Uses the App:
- Receives medication reminders every day where it is easy to lo information
- Uses the appointment scheduling system to book and organise doctor visits.
- Chats with her doctor for quick health advice instead of visits that are not necessary.
Persona 2: John Reynolds
Age: 58
Occupation: Retired Veteran
Status: Widowed
Location: Houston, TX
Technology Comfort Level: Low
Health Background & Needs:
John Reynolds takes a lot of medications every day, which includes treatments for high blood pressure and cholesterol. He has a difficult time with remembering medication schedules, so he needs an app that’s easy to use so that it is simple to track his health. He also prefers SMS reminders over app notifications.
Motivations:
- Not being dependent in managing his health.
- Making sure he never forgets medications that are important.
- Reducing stress by having a health plan that is organized.
- Feeling more confident in discussing his health with doctors.
Goals:
- Making sure he never forgets a medication dose.
- Track his health records and appointments in a easy way.
- Get simple reminders by SMS that are not intrusive.
- Get consultations from doctors remotely when need be.
Pain Points:
- Easily forgets to take medications on a timely manner.
- Finds mobile apps that are complicated to be overwhelming.
- Prefers SMS notifications instead of in-app alerts.
- Not sure about sharing medical information online.
How He Uses the App:
- Dependent on SMS reminders for taking medications.
- Uses a one-tap confirmation feature to log doses that are to be taken.
- Schedules appointments with not a lot of steps and prefers a UI that is simple.
- Shares his medication history with his doctor to adjust treatments as needed by chatting with him easily through the app.